Do you want to make sure your follow-up or outreach emails have the highest chance of being read? Here are some great tips to make sure that happens:

SUBJECT LINES
1. Short subject lines work best.
2. Use a number in your subject line. And make sure you use the ACTUAL number; don’t spell it out.
3. Asking a question is a great way to create engagement, so give that a try in your subject line.
4. Avoid using all caps or excessive exclamation points. These scream “SPAM” and can cause your email to be deleted before being read.

CONTENT
1. No one seems to read emails all the way through these days, so keep your content short and sweet.
2. Three bullet points work best. Notice I said ‘bullet points’ – not paragraphs. Paragraphs are too lengthy and, while your email may be opened, paragraph style emails can cause recipients to hit the delete key before they even bother to read your message.
3. A p.s. at the end of an email can be highly effective. Try using one in your next email.

READABILITY
1. Can your email be read in different browsers? Test it to see if it looks alright on Mozilla, Firefox, Chrome, Safari and Explorer.
2. Is your email mobile-friendly? Ask our friends at 30 Lines to help you out with a mobile friendly email campaign. They handle the All Stars (and my own) email campaigns. They know their stuff!

WHEN TO SEND
1. There are good times to send emails and bad times to send emails. Think about it this way…do you read emails that hit your inbox after 8 p.m.? Probably not.
2. Best time in the morning to send emails: 9-10 a.m. Most recipients have gone through their work emails from 8-9 a.m. and are ready for a little distraction from those work-related emails.
3. Best time in the afternoon: 3-5 p.m. Work-related boredom has set in and people are more open to reading sales and promotional emails.

If you follow these simple tips when creating and sending your emails, you can boost your open and read rates by as much as 100 percent. Imagine how many more leases you will close as a result!