The Apartment All Stars Blog

Apartment marketing ideas and leasing tips

The Importance of First Contact

You are sitting there at your desk, and in walks in a prospective resident in search of a new apartment. Or, maybe that phone rings or you hear the chime of your email. Regardless of the way they reach out to you, your customer is turning to you for assistance. How...

How To Communicate With Anyone

How to communicate with anyone! Avoid toxic traps: Communication is a Universal Human trait Everyone communicates Verbally Non-verbally Visually At a glance, you can see pride, joy, determination and…. Disappointment! Or, you may look at someone and see no emotion…...

Four Crucial Retention Ideas by Mindy Williams

•Good communication is critical when dealing with customers. Strive to be clear and concise in your communication with current and future customers. • Resident retention is ongoing and proactive. If you do something to make your residents smile each month AND are on...

Great Ideas for Renewal Gifts

Looking for ways to show your renewing residents some love? Get creative! Here are a few ideas to get you started: Closet Makeover You can get dust free, coated wire shelving at any hardware store and have your maintenance team install it for your residents. What a...

Did We Leave You Behind?

I love to study all things marketing and in the past 13 months I have been taking notes about marketing that gets my attention in an age where traditional marketing channels no longer work. Based on my notes, here are three things I am doing in my marketing plans and...

I Bought Another Pair of Shoes

I know you are not surprised by the fact that I bought another pair of shoes. I love my shoes. Today I am on a four-day trip and I have five pairs of shoes with me! Years ago, no one would have imagined buying shoes on the Internet. Of course we would want to try on...